Set way before the cult status Apple has achieved in recent years – where millions log on to watch the launch of a new iPhone or gadget – and even before the first iPod, Steve Jobs takes us back to the launch of three early products from the late Apple co-founder. Starting behind the scenes at the Apple Macintosh launch in 1984 (the one which blew people away when it talked and for which Ridley Scott directed an advert), we see snippet montages of the relationship between Jobs and his colleagues. Jumping forward to ‘88 and the launch of the NeXT, Jobs has been ousted from Apple after the failure of the Macintosh, before we fast forward again to ’98 – Jobs is back as Apple CEO and launching the iMac, the machine that kicked off Apple’s revival.
There’s a lot to fit in to two hours of this film, Inspired by Walter Isaacson’s biography, and the decision to focus on three key periods prior to Apple becoming the brand it is today makes for a more informative and focused film. It doesn’t matter if you’ve been a lifetime devotee from the start, a fanboy since the first iMac, accidentally signed up along with your first iTunes T&Cs, or jumped on the bandwagon recently and never knew they used to make computers as well as phones, it’s a great story and a great film. And, despite bearing little resemblance to Jobs, Michael Fassbender’s performance as the Apple co-founder is certainly more convincing that that of Ashton Kutcher in the laughable, rushed to screen Jobs (2013).